La Hoya ski resort, an emblem of our Patagonian winter, is at the heart of an important conversation about its impact on the local economy. A former concessionaire shared insights on how the resort’s success should translate into benefits for Esquel and its residents. It’s a lovely reminder that synergy between major attractions and the local tourism sector is crucial for the entire region’s growth. A key topic for those of us who love and live in this land.